Logo and brand identity design contract template (US)

Logo and Brand Identity Design Agreement

This Agreement is made on Effective Date between Client Name, at Client Address ("Client"), and Designer Name, at Designer Address ("Designer").

1. Project

Designer will create a brand identity for Brand or Business Name, including:

• Number of Initial Concepts initial logo concepts

• Number of Revision Rounds rounds of revisions on the chosen concept

• Final logo in Logo Versions, such as Full Color, Black and White, Horizontal and Icon

• Color palette and typography selection

• Brand guidelines document of about Guideline Pages pages

• Other Deliverables, such as Business Card or Social Media Templates

Final files will be delivered in File Formats, such as AI, SVG, PNG and PDF.

2. Schedule

Initial concepts: Concept Date. Final files: Final Delivery Date. Dates depend on Client giving feedback within Feedback Days business days.

3. Fees

Total fee: $Total Fee. Payment: $Deposit Amount non-refundable deposit on signing, and the balance on approval of final designs, before delivery of final files. Extra revision rounds or new work are billed at $Hourly Rate per hour, with Client's prior approval. Licensed fonts or stock images are charged at cost: Third-Party Costs.

4. Ownership

On full payment, Designer assigns to Client all copyright in the final selected logo and brand materials. Concepts not selected remain Designer's property and may not be used by Client. Fonts and stock images are licensed under their own terms, which Designer will identify.

5. Originality and Trademark

Designer warrants that the final designs are original or properly licensed, and that to Designer's knowledge they do not infringe anyone's rights. Designer does not perform trademark searches. Client is responsible for a trademark clearance search and any registration with the U.S. Patent and Trademark Office, and is advised to consult a trademark attorney before adopting the logo.

6. Portfolio

Designer may show the final work in its portfolio and on its website after public launch, unless Client objects in writing: Portfolio Permission.

7. Cancellation

If Client cancels the project, Designer keeps the deposit and is paid for work completed beyond it, at its hourly rate, and no rights pass for unpaid work. If Designer cannot complete the project, it will refund payments for work not delivered.

8. Liability

Designer's total liability under this Agreement is limited to the fees paid. Neither party is liable for indirect or consequential damages.

Independent Contractor

Designer is an independent contractor, controls the manner and means of the work, and is responsible for its own staff, taxes, insurance and tools. Nothing here creates employment, partnership or agency.

General Terms

Governing law. This Agreement is governed by the laws of the State of Governing State, without regard to its conflict of laws rules. Any lawsuit will be brought in the state or federal courts located in Venue County and State.

Entire agreement. This Agreement is the parties' complete agreement on its subject and replaces all earlier discussions. It may be changed only in a writing signed by both parties.

Severability. If a court finds any part of this Agreement unenforceable, that part will be enforced to the extent the law allows, and the rest stays in effect.

Assignment. Neither party may assign this Agreement without the other's written consent, except to a successor to its whole business.

Notices. Notices must be in writing and sent to the addresses above by personal delivery, certified mail or a nationally recognized courier.

Counterparts and e-signatures. This Agreement may be signed in counterparts and by electronic signature, which has the same effect as an original.

| Client | Designer |

| --- | --- |

| Signature: Client Signature | Signature: Designer Signature |

| Name: Client Printed Name | Name: Designer Printed Name |

| Date: Client Signing Date | Date: Designer Signing Date |