Marketing & media
Social media policy template (US)
A general template under US law. Laws differ from state to state, so check it against your state's law or with a lawyer licensed there. We are not a law firm and do not give legal advice.
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Preview — US standard
Social Media Policy
Company: Company Name
Effective date: Effective Date
Policy owner: Policy Owner Title
1. Purpose and Scope
This policy explains how employees use social media on behalf of Company Name and how they can protect the Company's confidential information when using social media personally. It applies to all employees and contractors.
2. Official Company Accounts
• Only people authorized by Authorizing Department may post on the Company's official accounts: Official Accounts.
• Posts follow the Company's brand voice: Tone and Style Guidelines.
• These posts need approval before publishing: Posts Requiring Approval, such as financial results, crisis responses or legal matters.
• Respond to customer complaints within Response Time and move private details to direct messages.
• Paid or sponsored content, and posts by influencers we work with, must clearly disclose the relationship as the FTC Endorsement Guides require.
• Do not post photos of customers or other people without their consent, and follow copyright and licensing rules for images, music and text.
3. Personal Use
• Personal accounts are your own. Make clear that your views are your own and not the Company's when you discuss Company-related topics.
• Do not disclose trade secrets, non-public financial information, or confidential customer or patient information.
• Do not post content that harasses, threatens or discriminates against coworkers, customers or others based on a protected characteristic.
• Do not speak on behalf of the Company unless authorized.
• If you endorse Company products on your own accounts, disclose that you work here.
4. Your Rights
Nothing in this policy limits employees' rights under Section 7 of the National Labor Relations Act to discuss wages, hours and other working conditions, or to act together to improve them, or any right to report possible violations of law to a government agency. This policy will not be applied to restrict those rights. The Company will not ask for passwords to personal accounts where state law prohibits it.
5. Security
Use strong passwords and two-factor authentication on Company accounts. Report suspected hacking or impersonation of Company accounts to Security Contact at once.
6. Violations
Violations of this policy may lead to discipline, up to and including termination, consistent with the law.
7. Questions
Contact Policy Contact Name and Email.
Acknowledgment: I have read and understand this policy.
Employee: Employee Name Signature: Employee Signature Date: Acknowledgment Date